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Signs in the window are restricted to the size of the frame. Banners have no such restriction. They can be as big as the building. Big banners offer flexibility. You can change a banner. A new banner can have a new message. A new banner can have new colors and new dimensions. As time passes, events and sales and promotions change. So can that big banner. Big banners are relatively inexpensive. They hardly require research and development. The materials are readily available. Rocket scientists are not needed to make even the biggest banner. The big banners do not require the intensive work and time of an army of sign professionals. There is no major fabrication, no electrical work, and no real installation woes. Big banners are effective and match up well in comparison to print advertising and media promotion in terms of coast. Big banners represent a fraction of the expense associated with direct mailings, TV ads, and telephone solicitation. Bold can be a massive billboard on the highway, a logo emblazoned on a vehicle, or simply a cloth banner. However, not only must customers see the sign, but they also should read it-and should absorb the message that it offers. Sometimes in the sign industry, the phrasing or the

cities large and small across the nation. The hardware is simple to install, and durable lightpole banners on 14oz. block-out vinyl allows you to print fantastic double-sided images. Lightpole banners are a snap to switch out. Some communities even display a new set for each season. The hardware can remain on the pole year round. Be careful to select high quality aluminum and/or fiberglass brackets and arms that wont rust and discolor the pole. Need a durable substrate for outdoor applications that looks great, is lightweight, and breathes? AdMesh may be your answer. AdMesh is a lightweight reusable vinyl mesh fabric that is great for crowd control barricades, backdrops, facility covers, and stage scrim. Available in super-wide format, AdMesh is both digitally and screen printable, flame retardant, water resistant, and holds ink well. When fabricated with pole pockets and weighted with pvc or aluminum poles, AdMesh banners and backdrops look great, and allow wind and sound to pass through with ease. Highly recommended for outdoor venues. Big banners are easy to see. They are big. One day the building is just another business in a strip mall or that same old painted glass window or neon downtown; the next day a big